The NeuroPower framework, created by Peter Burow, takes insights from neuroscientifc, psychological and philosophical perspectives and intertwines them in a way that is both insightful and practical.

Made possible by our rapidly advancing understanding of the brain, NeuroPower outlines how the brain’s six social cognitive needs give rise to the many aspects of personality and enable us to live, learn and create lives of purpose.

These six social cognitive needs underpin both the emotional and rational aspects of our decision-making and enable us to navigate our way through the many challenges of personal and professional life.

In this third edition, Peter explains complex issues of the mind in a structured way that successfully integrates historically siloed and often seemingly contradictory schools of thought.

NeuroPower provides readers with a deeper understanding of both themselves and others, and fresh insights into some of the perennial mysteries of human experience.