If every organization practiced the principles of this Little Blue Book, there might not have been a Little Red Book –Dr. Gary Rhoads, Chairman, Xvoyant Inc. and Professor of Marketing and Entrepreneurship at the Marriott School of Business at Brigham Young University.

First published in 2019, and updated in 2022, this is the first handbook for the implementation of Stakeholder Capitalism. Enterprise Engagement for CEOs provides a worldwide-recognized framework for a more sustainable way to run organizations that addresses the growing desire for a more human-focused capitalism. This book shows that with the right focus on the value of people, capitalism can create a virtuous circle of prosperity that surpasses the potential of any other system.

Enterprise Engagement for CEOs provides a worldwide-recognized framework for a more sustainable way to run organizations that addresses the growing desire for a more human-focused capitalism. This book shows that with the right focus on the value of people, capitalism can create a virtuous circle of prosperity that surpasses the potential of any other system. Enterprise Engagement for CEOs is for a new generation of leaders and proud capitalists who don’t just say human capital is their organization’s most important asset, they know it.

Human capital includes not just employees or customers, but all stakeholders - distribution partners, vendors, communities and investors. In the case of not-for-profits, this also means donors and volunteers, and in government, constituents, political donors and volunteers. Enterprise Engagement for CEOs provides organizational leaders or anyone who aspires to be one a logical, practical guide to a new strategic and systematic approach to people management that generates greater and more sustainable financial results than prevailing process- and short-term focused management styles. It also creates a better experience for all stakeholders and a healthier, more prosperous society, not to mention greater peace of mind for boards, management and investors.

The principles of Enterprise Engagement and ISO 10018 Quality People Management standards apply the same strategic and systematic approach to people management today that ISO 9000 standards did for quality management in the 1990s. This easy-to-understand approach, along with completely voluntary ISO standards, provides the principles and a roadmap from which any organization can benefit to achieve a greater return-on-investment from their current efforts to enhance their various engagement initiatives simply by using the proven strategic, systematic, integrated approach that transformed quality management.

Enterprise Engagement and ISO standards address the growing desire for a more humane capitalism that benefits all stakeholders and society by demonstrating that a strategic and systematic focus on human capital offers a more successful and sustainable way to make money and run an organization of any kind. For a more in-depth book designed for implementers, check out Enterprise Engagement: The Roadmap, 5th Edition on Amazon.