The Social Media Playbook for Coaches and Administrators

Nearly 94% of eighteen- to twenty-four-year-old US adults are on social media. Tweet, Like, Follow, Favorite, Swipe, Tag, Toggle, Wink... if social media jargon sounds like a foreign language to you, you're not alone.

College coaches and administrators have a lot on their plates. Adding social media to it can seem overwhelming. But in the digital age we live in, most of the information we receive and depend on is filtered to us through social media--even without us knowing it.

And for most student athletes to whom you have dedicated yourself (and even the ones you might be working with down the road), social media is a staple in their lives. While you are not expected to become a social media guru, this book will help you:

• Quickly understand the ins and outs of social media

• Avoid common pitfalls

• Better relate to the student athletes

• Empower you to participate in social media

Nobody wants to be two steps behind the competition and this book is just one more tool in your playbook.