Personal Branding and Marketing Yourself

Now, more than ever, ownership of our career is an essential mindset and strategy to embrace in order to realize our full potential and aspirations. This is not easy: it requires us to dig deeply, reflect honestly, and push ourselves continuously, but the result is both enlightening and rewarding.

This comprehensive supplement to Rita B. Allen's book Personal Branding and Marketing Yourself: the "Three Ps" Marketing Technique as a Guide to Career Empowerment offers a wide variety of exercises, worksheets, and activities to assist professionals of all disciplines, levels, and career stages in planning and executing their career management journeys. Use the practical tips in this volume to master the "Three Commonalities of Successful Professionals" and apply the "Three Ps" framework to stay true to your best authentic self. This personal due diligence empowers us to take charge of our careers - to be in the driver's seat, rather than sitting in the back going along for the ride.