Campfire Leadership focuses more on how to create future leaders, instead of creating mere followers. Rob has trained renowned individuals on how to lead as a Campfire Leader. His training is based on the fact that most leaders in this world believe that it is their duty to order people around instead of leading them. After doing extensive research, he has come to the conclusion that leading as a Campfire leader is the most effective way to make others walk beside you, instead of just following you around.