This book contains a three step approach to help business professionals create effective presentation visuals. Step 1 is writing a headline that summarizes the message you want the audience to understand and remember from that slide. Step 2 is to select and create an effective visual for the slide. The book focuses on this step because corporate presenters have said they need the most help with this area. The different messages in business presentations are broken down into six categories. The 66 visuals shown are organized into 30 groups and sub-groups under the six categories. Each visual is explained, examples are shown, and tips for creating the visual are given. Step 3 is to focus the audience during the delivery of the slide by using callouts, building the slide piece by piece, and by organizing complex information.