Foundations of Design (2nd Edition)

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

Foundations of Design by Jeff Davis provides a straightforward examination of the basic principles of two-dimensional design. Written in a clear and concise style, this textbook presents the elements of design in a logical order, with each chapter building on the next. The book employs a highly visual design with numerous diagrams that elegantly illustrate the fundamental design concepts. The diagrams are paired with relevant examples of contemporary art that connect theory to application.

Foundations of Design has been written to be accessible by anyone with an interest in art or design. The efficient, practical approach provides useful guidance for beginning students and practicing professionals alike. The universal ideas on visual communication are appropriate for any creative field, including fine art, graphic design, advertising, illustration, web design, and photography.

Foundations of Design is an essential addition to any art and design library.

TABLE OF CONTENTS

Chapter 1 - Design

Chapter 2 - Format

Chapter 3 - Line

Chapter 4 - Shape

Chapter 5 - Size

Chapter 6 - Color

Chapter 7 - Texture

Chapter 8 - Composition

Chapter 9 - Space

Chapter 10 - Grouping

Chapter 11 - Contrast

Chapter 12 - Balance

Chapter 13 - Emphasis

Chapter 14 - Movement

Chapter 15 - Unity