Since Boomers believe that they’re getting better with age, marketers need to get better at the way they market to age. The brands and businesses that figure this out first will realize astonishing growth in this uncontested space …..and that is precisely the point of Getting Better With Age - Improving Marketing in the Age of Aging.
Getting Better With Age is the second volume in Peter Hubbell’s Age of Aging series. His first: The Old Rush - Marketing for Gold in the Age of Aging (2014) was honored with numerous accolades including the Axiom Business Book Award and the Indie Excellence Award. The Old Rush was also a finalist for the International Book Awards and the USA Best Business Book Awards. This new work begins where The Old Rush ended by offering a comprehensive view of aging, ranging from the financial implications of the longevity economy to the consumer behavior influenced by the psychology of aging. He then puts these findings into context by sharing a series of five metaphorical case studies that explore the ways that things – such as Wine, Cheese, Leather, Cast Iron Skillets and Memories - get better with age.
Finally, Hubbell offers readers 50 Ways to Get Better With Age - a wealth of aphorisms that offer immediate and actionable advice for brands that have come to appreciate the power of getting better with age and are ready to get started. If you’re looking for the secrets to success, this book is brimming with secrets gleaned from the author’s extensive career in advertising and his rise to prominence as one of the world’s leading experts on marketing to age. It’s serious business content served up as enjoyably as fine wine that gets better with age.

Winner of the Silver Medal for Marketing books, 2016 Axiom Awards