Joe’s Market: A Story About How One Man Changed His Community

Joe’s Market is the story of a Jewish grocer in the 1930’s and how he affected his community. It is based on an original letter written by Mr. Isidore Sirota, the grocer, in 1962. The story is told through the eyes of his daughter who is now a bubby (grandmother) herself. While shopping for chicken soup items, Isabelle, Mr. Sirota’s daughter, tells the story to her grandchild as to how the market came to be. It is a story of Mr. Sirota’s journey to Atlanta, opening the store, moving his family and learning to love his customers.