During the past five decades, entertainment media have been the most powerful educators and promoters of social change in nearly every society throughout the world. William Brown has studied the influence of mass media on the values, beliefs, and behaviors of media consumers in more than 40 countries during the past 35 years. In this book, you will learn the most powerful media and arts strategy of the 21st century known as the entertainment-education communication strategy. If you are an advanced undergraduate or honors student or a graduate student working on a graduate degree in communication, media studies, theatre, journalism, cinema-television, scriptwriting, or a closely related area of study or degree program in the humanities or social sciences, this book is written for you.