The Work Book: How to Build Your Personal Brand and Get Hired

The WORK Book is unlike any other book on the market. It shows readers how to plan for and choose the right career and teaches readers how to create a strong personal brand. Hobbs offers keen insight on creating an effective representational resume, preparing for interviews, and negotiating with companies. The book facilitates immediate process application through worksheets that accompany the text, and it can be read in less than two hours and applied immediately. The WORK Book is a great supplement for students working with Career Services personnel and faculty advisers. Whether it is your first time or your fifteenth time working to build a successful new career, pick up The WORK Book and start building your personal brand today.