The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. The phone can also create frustration – even dread.In this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective, natural-sounding calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts the myths that otherwise hold you back.Topics include: Why warming calls up doesn’t actually work. Why the root canal effect is different for Millennials. The real difference between business-to-business and business-to-consumer calls. Whether or not to leave voicemail messages, and how to generate return calls if you do. How to project confidence, work with gatekeepers, and handle objections.A professional trainer, Shawn Greene also describes how to get through the learning curve and build a genuine level of comfort.