In 2003, Apple co-founder and CEO Steve Jobs was diagnosed with a rare form of pancreatic cancer. By 2009, the cancer had spread to his liver. Near death, Jobs flew to Tennessee, where he underwent an organ transplant. The fate of the discarded liver remains a mystery, one that is revealed in Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds.

Selling Steve Jobs’ Liver begins when two serial-failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan’s lost liver. The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market’s mind by replacing 20th century mortuary processes and concepts with fresh thinking and new technology to enable the living to enjoy the benefits of enhanced remembrance and connectivity with those in the post-life.

Determined to change the world, Nate and Ignacio create the uLivv, the first device designed to leverage the IoDT (Internet of Departed Things). As part of their launch strategy, Nate and Ignacio repurpose Steve Jobs’ genome and liver to create a compelling value and promotional proposition for their new family of products and services.

Selling Steve Jobs’ Liver takes the reader on an exciting entrepreneurial journey as our duo draw on the legacy and lessons of Steve Jobs for inspiration and guidance as they strive to build their new company, make a dent in the universe, and successfully monetize their dream. Some the challenges they’ll face include:

Properly positioning Reliqueree and the uLivv to the market. Overcoming reactionary thinking and legal gauntlets. Solving unique development and content creation challenges. Demonstrating to a skeptical media Reliqueree’s ability to disrupt the world.

These are just some of the business and personal challenges that will face the Reliqueree team. The journey will be a hard one, fraught with many obstacles and setbacks as the company growth hacks its way to market acceptance and business success. The lessons you’ll learn as you accompany our duo on their quest will be invaluable and help inspire you to be Insanely Great in all your future endeavors.

Liver is a must read for entrepreneurs, startups, and visionaries, as well as the millions of us who remain fascinated by Steve Jobs and technology’s ability to assist us all to Think Different about life, death, and marketing technology.