This two-volume updated media guide provides extensive coverage of UK and international print media: national and regional newspapers, magazines, periodicals and special interest titles. The books list almost 30,000 titles in the UK and overseas, featuring: publishers’ details, contact names, circulation data; subscription rates; advertising rates; summary of contents; target audience; and ISSN. The set is aimed at anybody involved in advertising, publishing, PR, media buying or any form of media research. It is useful for purchasing advertising space or sourcing editorial leads in the nationals, regional press, trade or consumer magazines and specialist journals in the UK or in 150 overseas countries. The first of the two volumes covers nearly 15,000 titles in the UK print media, allowing readers to research titles using either the classified index, the alphabetical index or the newspaper index. For newspapers and periodicals there are details including: year first issues; frequency; cover price; average circulation; contact details; summary of content; readership and target audience; advertising rates; and basic mechanical data. The book also provides a comprehensive list of new titles on the market and those which have ceased publication. This lets readers identify trends and pinpoint areas of growth and decline. There is an alphabetical listing of over 23,000 major UK publishing houses, smaller publishers, newspaper proprietors and directory publishers. For each entry there is full contact details, plus all the titles owned by the publisher. The services and suppliers section details over 1000 suppliers of products and services relating to the publishing industry. The second of the two volumes covers nearly 15,000 titles which circulate internationally or within 150 countries. The nearly 15,000 newspapers and periodicals worldwide are listed according to the country they are published or distributed in. They are grouped into continents - Europe, the Americas, Australasia, the Middle East, North Africa and Africa. The 1500 overseas publishers producing two or more titles are shown alphabetically by country and by publisher.
