New Dimensions in Marketing/Quality-of-Life Research

A collection of carefully edited papers selected for their range and diversity of topics. Sirgy and Samli along with their contributors explore the latest measures and methods in QOL (quality of life) marketing research, the ways in which the QOL concept is embodied in various functional areas of the marketing enterprise and how it is appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students and marketing practitioners.