Readings Newsletter
Become a Readings Member to make your shopping experience even easier.
Sign in or sign up for free!
You’re not far away from qualifying for FREE standard shipping within Australia
You’ve qualified for FREE standard shipping within Australia
The cart is loading…
This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research organizations, R&D engineers, industrial liaison staff in universities and colleges, and students.
$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout
This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property. This work is intended for owners and managers in engineering companies, training and technical staff in manufacturing companies and research organizations, R&D engineers, industrial liaison staff in universities and colleges, and students.