When Sparks Fly: Igniting Creativity in Groups

Dorothy Leonard-Barton,Walter C. Swap

When Sparks Fly: Igniting Creativity in Groups
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Published
31 August 1999
Pages
242
ISBN
9780875848655

When Sparks Fly: Igniting Creativity in Groups

Dorothy Leonard-Barton,Walter C. Swap

Where do the best creative ideas come from? Most managers assume that it’s the readily identifiable creative types that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, The insights in the lively book could turbocharge your team (and maybe even your career).

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