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Home / Broken Promises: Unconventional View of What Went Wrong at IBM
Broken Promises: Unconventional View of What Went Wrong at IBM
Hardback

Broken Promises: Unconventional View of What Went Wrong at IBM

G.Bruce Friesen,G.Bruce Friesen
$53.99
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This text examines IBM’s culture and history, looking at various challenges that have faced the company. Illustrating that IBM’s poor performance in the 1990s is part of a repeated pattern, it argues that IBM’s biggest problems have stemmed from breaking commitments to its employees and customers.

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MORE INFO
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
30 May 1996
Pages
224
ISBN
9780875846545

This text examines IBM’s culture and history, looking at various challenges that have faced the company. Illustrating that IBM’s poor performance in the 1990s is part of a repeated pattern, it argues that IBM’s biggest problems have stemmed from breaking commitments to its employees and customers.

Read More
Format
Hardback
Publisher
Harvard Business Review Press
Country
United States
Date
30 May 1996
Pages
224
ISBN
9780875846545

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