Generation Y: Shopping and Entertainment in the Digital Age

Based on a 2013 survey, this report details the shopping habits of American 18- to 35-year-olds. With valuable input for retail and entertainment real estate developers, the report reveals the lifestyles and opinions of Generation Y responders that are most pertinent to real estate and that create a helpful portrait of this important consumer and client group. The findings include how Generation Y often goes out to eat in groups, enjoys shopping, and makes trips frequently as a form of entertainment–an experience that can’t be fully replicated online. Details on these results and more are part of this report that offers an edge on understanding this group of rising spenders.