Managing Today’s Public Library: Blueprint for Change

This work offers management principles of library management grounded in a marketing response to community needs. With extracts, concepts and relevant passages from The Organic Public Library (published in 1984), Weingand takes a look at public libraries, what they’re about and how they can most effectively become central to the communities they serve. Marketing concepts, such as product mix, line and item, are brought into the context of public libraries. Focus is always on the library client, as the author covers subjects from the public-library mission, leadership and technology to service priorities, staff development and evaluation. This work treats the complex nature of public-library service as an opportunity for excellence and diversity. It should serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying size and structure.