With the publication of the highly regarded Upside Down and Inside Out: The 1992 Elections and American Politics, James Ceaser and Andrew Busch established themselves as top authorities on the study of national elections and their broader implications for American politics and society. Losing To Win:The 1996 Elections and American Politics presents Ceaser and Busch’s groundbreaking research of electoral politics and continues their penetrating discussions of divided government, independent candidates, party platforms, realignment theory, outsiderism, and campaign strategies. By separating myth from fact in presidential contests and by emphasizing the significance of frequently overlooked issues, such as foreign policy, this book is essential reading for courses in American Government, Campaigns and Elections, and Presidential Politics, as well as for any American interested in the real and lasting importance of the 1996 elections.