In pursuing a business career, each of us is writing a story - a tale of personal choices between ethical behaviour and abdication of responsibility for the ethical consequences of one’s actions. In this book, 11 distinguished contributors examine such recent cases as the Exxon Valdez crisis, Johnson and Johnson’s Tylenol decisions, and Procter and Gamble’s Rely product recall to assess the contribution of narrative theology and theories of virtue on the current discussion of the ethics of business management.