The regime of Juan Per-n is one of the most studied topics of Argentina’s contemporary history. This book-an English translation of a highly popular, critically acclaimed Spanish language edition-provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin’s cultural approach makes Peron’s popularity understandable because it goes beyond Peron’s charismatic appeal and analyzes the Peronist mechanisms used to generate political consent and mass mobilization. Marana es San Peron is the first book to focus on the cultural and symbolic dimensions of Peronism and populism. It explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This well-written and engaging account of one of Latin America’s most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.