Recruiting Strategies to Support the Army's All-Volunteer Force

Bruce R. Orvis,Steven Garber,Philip Hall-Partyka,Tiffany Tsai,Christopher E Maerzluft

Recruiting Strategies to Support the Army's All-Volunteer Force
Format
Paperback
Publisher
RAND
Country
United States
Published
5 May 2016
Pages
58
ISBN
9780833092236

Recruiting Strategies to Support the Army’s All-Volunteer Force

Bruce R. Orvis,Steven Garber,Philip Hall-Partyka,Tiffany Tsai,Christopher E Maerzluft

The research described in this report was conducted to improve the Army’s ability to use recruiting resources and enlistment eligibility policies effectively and efficiently to meet accession requirements under varying recruiting conditions. We assess the cost of meeting enlisted force accession requirements when an optimal mix of television advertising and incentives is feasible or, alternatively, when an incentive-centric strategy is required.

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