Magazines: A Complete Guide to the Industry

David E. Sumner,Shirrel Rhoades

Magazines: A Complete Guide to the Industry
Format
Hardback
Publisher
Peter Lang Publishing Inc
Country
United States
Published
4 July 2006
Pages
211
ISBN
9780820488356

Magazines: A Complete Guide to the Industry

David E. Sumner,Shirrel Rhoades

Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the micro view - individual magazines - to the macro view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.

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