Pharsalia, a plantation located in piedmont Virginia at the foot of the Blue Ridge Mountains, is one of the best-documented sites of its kind. Drawing on the exceptionally rich trove of papers left behind by the Massie family, Pharsalia’s owners, this case study demonstrates how white southern planters paradoxically relied on capitalistic methods even as they pursued an ideal of agrarian independence. Lynn A. Nelson also shows how the contradictions between these ends and means would later manifest themselves in the southern conservation movement.