Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

The Great Television Race: A History of the American Television Industry, 1925-1941
Paperback

The Great Television Race: A History of the American Television Industry, 1925-1941

$127.99
Sign in or become a Readings Member to add this title to your wishlist.

Television was first successfully demonstrated in 1925; and in 1941 the Federal Communications Commission authorized commercial telecasting in the United States. During the intervening sixteen years the technology of television had been revolutionized, and there had been created an integrated television system. These developments were accomplished amid intense engineering and corporate rivalries of international scope. The result of this competition was the formation of the American television industry composed of three distinct systems: the engineering, the programming, and the promotional. The industry had already reached maturity by the eve of the Second World War, and only the world-wide wartime disruptions prevented its immediate marketing. The author has utilized a broad range of original sources in order to trace the American television industry from its inception until its commercialization. He demonstrates that the present monochromatic television standards, programming potentials, networking requirements, commercial promotion, and audience research have been the results of incremental achievements accomplished prior to America\u2019s entry into World War II. He analyzes the engineering processes and describes the corporate jockeying for position in the infant industry; and he demonstrates the prominent role played by the federal government in the history of the entire enterprise.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
The University of Alabama Press
Country
United States
Date
30 June 1989
Pages
224
ISBN
9780817312305

Television was first successfully demonstrated in 1925; and in 1941 the Federal Communications Commission authorized commercial telecasting in the United States. During the intervening sixteen years the technology of television had been revolutionized, and there had been created an integrated television system. These developments were accomplished amid intense engineering and corporate rivalries of international scope. The result of this competition was the formation of the American television industry composed of three distinct systems: the engineering, the programming, and the promotional. The industry had already reached maturity by the eve of the Second World War, and only the world-wide wartime disruptions prevented its immediate marketing. The author has utilized a broad range of original sources in order to trace the American television industry from its inception until its commercialization. He demonstrates that the present monochromatic television standards, programming potentials, networking requirements, commercial promotion, and audience research have been the results of incremental achievements accomplished prior to America\u2019s entry into World War II. He analyzes the engineering processes and describes the corporate jockeying for position in the infant industry; and he demonstrates the prominent role played by the federal government in the history of the entire enterprise.

Read More
Format
Paperback
Publisher
The University of Alabama Press
Country
United States
Date
30 June 1989
Pages
224
ISBN
9780817312305