Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building that can help anyone achieve greater professional success. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You offers readers a start-to-finish guide in which they will learn how to: conduct a self-analysis, create a unique identity, define their objectives, discover their passions, create a plan, put that plan into action, and monitor their progress. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that helps them reach their career goals.