Winner of the Florida Historical Society’s Harry T. & Harriette V. Moore Award This engaging short work of anthropology and Florida Indian history deserves a wide audience… . It is sophisticated enough for a university seminar but filled with appeal for anyone interested in Native Americans, Florida history or the interaction of tourists and native peoples. –Tampa Tribune Times Should make some scholars look again at what they thought were the effects of commercial enterprises on the lives of American Indian people in this hemisphere. –American Indian Quarterly Engrossing… . West has shown us just how vital tourism has been to the Seminoles and the Miccosukees. –Ft. Lauderdale Sun-Sentinel Packed full of stories and details about Florida tribes and tourism. –Orlando Sentinel Early in this century, the Florida Seminoles struggled to survive in an environment altered by the drainage of the Everglades and a dwindling demand for animal hides. This revised and expanded edition is the only book available on the cultural tourism activities of an Indian tribe. Often told in the words of the many Seminoles interviewed for this book, this is a tale of unbelievable success against all odds as the Seminoles went from abject poverty to striking the first major international deal by a tribe with the purchase of the Hard Rock Cafe in 2006.