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Home / Chains of Gold: Marketing the Ratings and Rating the Markets
 
Hardback

Chains of Gold: Marketing the Ratings and Rating the Markets

Karen S. Buzzard
$377.99
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Broadcasters are bound to ratings with chains of gold which they are reluctant to break…- Oren Harris, House of Representatives Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.

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MORE INFO
Format
Hardback
Publisher
Scarecrow Press
Country
United States
Date
1 March 1991
Pages
226
ISBN
9780810823563

Broadcasters are bound to ratings with chains of gold which they are reluctant to break…- Oren Harris, House of Representatives Explores the evolution of broadcast ratings, documents the experiences of ratings pioneers from past to present as they have developed a standardized network and local market ratings vocabulary.

Read More
Format
Hardback
Publisher
Scarecrow Press
Country
United States
Date
1 March 1991
Pages
226
ISBN
9780810823563

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