This work on children and media revisits the role of televisual media in the lives of children from preschool through pre-teen, looking at what has changed, what has remained constant, and how children have changed in their response to the media in their lives. The three-part structure emphasizes the faces of television: the teaching (instructional/educational) face, the violence face, and the selling (advertising) face. The chapter contributors to this second edition represent both established scholars and the new generation of researchers in psychology and communication. In addition to updating the research in each area, they incorporate a discussion of the new technologies, considering the potential, effects, and future of recent innovations on media use and effects. This edition also integrates a global perspective, examining key differences between developed and developing countries. The volume is intended for scholars and researchers in communication, social psychology, developmental psychology, sociology, and related areas, and is appropriate for graduate courses exploring topics relating to children, media, and society.