The Circuit of Mass Communication: Media Strategies, Representation and Audience Reception in the AIDS Crisis

This work examines the process of interaction between the media and the social world. Using detailed analysis of the struggle over representation during the AIDS crisis, the four authors reveal the power of the media to influence public opinion, and the complex interaction between coverage and audience responses. They examine: the promotional strategies of interest groups; the production of media coverage; the meanings promoted by the media; and the impact on policy, culture and society.