Corporate Global Citizenship: Doing Business in the Public Eye

Noel M. Tichy,Andrew R. McGill,Lynda St. Clair

Corporate Global Citizenship: Doing Business in the Public Eye
Format
Hardback
Publisher
Jossey-Bass Inc.,U.S.
Country
United States
Published
3 June 1998
Pages
464
ISBN
9780787910952

Corporate Global Citizenship: Doing Business in the Public Eye

Noel M. Tichy,Andrew R. McGill,Lynda St. Clair

Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world’s human population skyrockets and resources grow scarce, the multinational corporation-with its ability to mobilize massive human and capital resources across geopolitical boundaries-may be mankind’s best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.

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