The Signs of James Bond: Semiotic Explorations in the World of 007

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This book is a precise analysis of the most significant elements that compose the
Bond formula,
such as names, binary oppositions and narrative patterns. It tackles Ian Fleming’s novels as well as the 22 films of the Eon Productions series and follows the evolution of certain determining features (paradigms) from the text to the screen, to determine their function within the narration. This study reveals how the James Bond universe creates different poles of attention (narrative authority) by fusing different narrative domains (semiotic codes) that work in harmony to compose an entire narrative universe that goes beyond a mere spy adventure to become a genre in itself as well as a cultural reference. It also shows that the underlining ideology of the James Bond narration is not as conservative as it appears for it promotes ideals of the Enlightenment period, such as secularity, pragmatism and the common good.