Football Fortunes: The Business, Organization and Strategy of the NFL

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It should surprise no one that the National Football League is a business - how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue, as it explains the intricacies of the league’s expansions and mergers, territories and relocations, the operation and organization of franchises, the role of stadiums and markets, as well as the effect of the NFL on domestic and foreign affairs.