Global Goes Local: Popular Culture in Asia
Global Goes Local: Popular Culture in Asia
In Global Goes Local, international scholars from a variety ofdisciplinary perspectives examine different forms of popular culture inAsia. Covering topics from pop music in Korea to TV commercials inMalaysia, this collection shows how imported cultural forms can beinvested with fresh meaning and transformed by local artists to resultin new forms of assertion and resistance that also meet the needs oftheir particular audiences.
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