Essentials Of Public Health Communication

The field of communications is increasingly recognized as a powerful tool in addressing the world’s most imperative public health challenges. Effective communication in health campaigns can inform, empower, or persuade individuals to adopt healthier lifestyles as well as foster public debate and policy change. Featuring a full chapter on informatics, this book is devoted to the competencies in health communication and informatics recommended by the Association of Schools of Public Health. With chapter contributions from some of the leading experts in public health informatics and epidemiology, health communication and evaluation, Essentials of Public Health Communications introduces concepts and examples that will prepare students to enter a local health department, community organization or government agency, and contribute to health communication research, patient counseling, materials design, program management and media relations.
Written specifically for student use, this book presumes no prior knowledge of the health communication or the informatics fields. Concepts are presented in clear, jargon free language, with terms defined throughout.