This book is aimed primarily at small and medium-sized voluntary organizations, it starts by showing the reader the importance of fundraising, and then goes on to cover all the elements of a successful fundraising strategy. There are numerous case studies and real life examples which illustrate the practical advice that the authors give. There are also exercises and checklists to help the reader relate the advice in the book to the specific situation of their own organization. The book concludes with an appendix which provides information on useful organizations and networks in India and a list of publications for further reading.