Creativity, Communication and Cultural Value

Creativity has become a buzzword and key issue in debates about cultural policy, human growth and the media and cultural industries. It has also become a very misused term used to describe anything from musical and artistic genius, to shady financial accounting, to the teaching of children and the management of employees. Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural value. Their book: Develops an approach which enables us to think of creativity as both ordinary and exceptional; Focuses on creativity as a way of rethinking key concepts in the study of culture such as: Convention; innovation; tradition and experience. This book will be useful to those studying the Media and Cultural Studies who need to understand Cultural Production, Communication, Popular Culture and Cultural Theory.