Public Relations: A Managerial Perspective

Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. This book will interest both second and third year under-graduate students of public relations and communications, as well as post-graduates in the field of public relations, corporate communications and public affairs.