Effective Health Risk Messages: A Step-by-step Guide

Kim Witte,Gary Meyer,Dennis P. Martell

Effective Health Risk Messages: A Step-by-step Guide
Format
Hardback
Publisher
SAGE Publications Inc
Country
United States
Published
15 May 2001
Pages
224
ISBN
9780761915089

Effective Health Risk Messages: A Step-by-step Guide

Kim Witte,Gary Meyer,Dennis P. Martell

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001, (USA) Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Students and readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

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