Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording and Context

‘Questions and Answers in Attitude Surveys makes an enormous contribution to the field of survey methodology and ranks with such classics as Hyman’s Interviewing and Kish’s Survey Sampling. To the extent that survey research is only as reliable as its methodology, this book becomes a long-missing foundation stone for the social sciences in general’ - Tom Smith, American Journal of Sociology ‘The prodigious work of Schuman and Presser…demonstrates that question wording cannot be isolated from theory or the context of specific issues’ - Angell Beza, Contemporary Sociology This book pioneers a new state of the art for conducting research on the form, wording, and context of questions asked in attitude surveys. The authors demonstrate the centrality of question wording, and its intimate relationship with theory and the context of specific issues.