This pocket-size version ofUniversal Principles of UXfeatures the concepts and guidelinesincluded in the original version in a handy, condensedtake-along format. Richly illustrated and easy to navigate,Universal Principles of UXpairsclear explanationsof eachconcept withvisual examplesof the ideas applied in practice. The book isorganized into six broad categories: Consider Empathize Define Research Design Validate And featuresprinciples as diverse as: Design is not neutral Make the choice easy Some complexity cannot be reduced Map the ecosystem So you think you can scroll Don't grade your own homework User Experience is a field notablefor its expansiveness, complexity, and persistentevolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It'sa philosophical anthology of case studies, situations, problems, and contradictionsencountered across more than fifteen years of working on real-world client projects that willteach you how to think, rather than tell you what to do. Each principle is presented in atwo-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use.Sidenotesappear to the right of the text, and provide elaborations and references. The right-hand page containsvisual examples and related graphicsto support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise. The titles in theRockport Universal seriesoffer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.