Britain’s Toy Car Wars: The War of Wheels Between Dinky, Corgi and Matchbox

The gripping story of the toy car wars: how Dinky, Corgi and Matchbox drove our childhoods! Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney’s Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy’s Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings
Lesney started life in a derelict north London pub
the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi. Giles Chapman reveals the fascinating story behind the battle to dominate Britain’s toy car industry, and the decline that drove it into history. This new edition benefits from expanded text, while still featuring a nostalgic selection of photographs, looking back over a vibrant and cherished chapter in British cultural memory. AUTHOR: Giles Chapman is an award-winning writer and commentator on the industry, history and culture of cars. He has been editor of Classic & Sports Car, the world’s best-selling classic car magazine, and since 1994, he’s worked freelance across a huge variety of media. His books include Worst Cars, Cars We Loved in the 1960s, 1970s, 80s and 90s, and 100 Cars Britain Can Be Proud Of. He lives in Kent. 30 colour, 15 b/w illustrations