Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / Managing Marketing Performance
Managing Marketing Performance
Paperback

Managing Marketing Performance

Helen Meek,Richard Meek,Roger Palmer,Lynn K. Parkinson
$145.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Managing Marketing Performance module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
11 July 2007
Pages
416
ISBN
9780750684316

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Managing Marketing Performance module by the Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
11 July 2007
Pages
416
ISBN
9780750684316

Looking for something in particular?

Search our extensive online catalogue.