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Home / Marketing Planning
Marketing Planning
Paperback

Marketing Planning

Karen Beamish,Ruth Ashford
$134.99
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Planning module by the Senior Examiner and Level verifier. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.

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MORE INFO
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
17 July 2007
Pages
416
ISBN
9780750684040

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Planning module by the Senior Examiner and Level verifier. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.

Read More
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Date
17 July 2007
Pages
416
ISBN
9780750684040

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