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Home / Marketing Due Diligence: Reconnecting Strategy to Share Price
Marketing Due Diligence: Reconnecting Strategy to Share Price
Paperback

Marketing Due Diligence: Reconnecting Strategy to Share Price

Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK),Keith Ward (Visiting Professor of Financial Strategy, Cranfield School of Management, UK),Brian Smith (Managing Consultant, PragMedic and Doctoral Researcher at Cranfield University, UK.)
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7 7/16 X 9 11/16 in

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MORE INFO
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United Kingdom
Date
8 January 2007
Pages
256
ISBN
9780750683425

7 7/16 X 9 11/16 in

Format
Paperback
Publisher
Elsevier Science & Technology
Country
United Kingdom
Date
8 January 2007
Pages
256
ISBN
9780750683425

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