Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / Marketing in a Nutshell: Key Concepts for Non-specialists
Marketing in a Nutshell: Key Concepts for Non-specialists
Paperback

Marketing in a Nutshell: Key Concepts for Non-specialists

Mike Meldrum (Formerly a Lecturer in Marketing at Cranfield School of Management for many years, now runs own consultancy company specialising in marketing, leadership development and coaching, UK),Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK)
$144.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United Kingdom
Date
9 January 2007
Pages
304
ISBN
9780750681339

Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all.

Read More
Format
Paperback
Publisher
Elsevier Science & Technology
Country
United Kingdom
Date
9 January 2007
Pages
304
ISBN
9780750681339

Looking for something in particular?

Search our extensive online catalogue.