Managing Marketing Performance

Roger Palmer,Richard Meek,Lynn K. Parkinson,Helen Meek

Managing Marketing Performance
Format
Paperback
Publisher
Taylor & Francis Ltd
Country
United Kingdom
Published
16 June 2006
Pages
424
ISBN
9780750680141

Managing Marketing Performance

Roger Palmer,Richard Meek,Lynn K. Parkinson,Helen Meek

Elsevier/Butterworth-Heinemann’s 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam.

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