Managing Marketing Performance
Helen Meek,Richard Meek,Roger Palmer,Lynn K. Parkinson
Managing Marketing Performance
Helen Meek,Richard Meek,Roger Palmer,Lynn K. Parkinson
Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.
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